About Us

Servicing the Recruiting Needs of the Sports & Entertainment Industry Since 1999.


MiCa Sports is a boutique recruiting firm, providing personalized hiring services to companies focused on sports, entertainment and media. The firm was launched in 1999, and our clients include major sports properties and teams, advertising and marketing agencies, corporate sales/marketing departments, brand marketers, traditional media and digital/social media companies. Along with an impressive global client list, MiCa Sports maintains an extensive database of highly sought-after candidates, and a track record of delivering exceptional results.

We take the time to fully understand our client’s business, their competition, marketplace advantages and staffing/hiring challenges. As a true business partner, we analyze our client’s current and future hiring needs to fully understand their corporate culture and candidate requirements for each unique position. At MiCa Sports, we focus on our client’s needs matched with finding the best candidates, while providing a high-level of service and making the hiring process more efficient and effective for clients and top candidates.

Michelle Beidner


Michelle Beidner is a co-founder of MiCa Sports. Along with almost 10 years in executive search, her sports marketing experience includes strategic/corporate consulting, sponsorship negotiation and management, retail sales, licensing and promotion, and on-site event development, execution and hospitality.

Beidner began her career at NFL Properties, Inc. (NFLP), working within the Retail Sales and Licensing division where she helped develop co-op marketing programs between NFLP retailers, sponsors and licensees. After a few years working for a Property she moved over to the agency side when she joined Momentum Worldwide, a total brand experience agency. As an Account Manager, Beidner consulted for several clients in the financial services, automobile, food service and telecommunications industries. Her growing interest in client representation led her to PSP Sports, the leading publisher of souvenir sports publications, where she worked in the sports marketing and consulting division and continued to assist organizations in promoting their brand through sports marketing channels.

Beidner left the agency and the traditional marketing side of the sports marketing industry in 1999 to start MiCa Sports. She continues to work as an Executive Recruiter, placing strong candidates throughout the industry with agencies, properties, media, teams and corporate brands.

Beidner holds a Bachelor of Science degree from the University of Maryland at College Park. Born and raised in the suburbs of Philadelphia, she resides in PA with her husband and 2 children.

Caryn Snerson


Caryn Snerson is a co-founder of MiCa Sports and has extensive experience in both executive recruiting and sports marketing and management. She began her career at Interim Personnel, where she managed a branch office and handled temporary and permanent placements in the local corporate environment. She focused on comprehensive candidate interviewing, managing corporate accounts, day-to-day office management and contract negotiation.

Her career then moved into sports marketing after completing her MBA. She began at NFL Properties, Inc. (NFLP), where she worked in the Marketing division as senior marketing manager. Her responsibilities included developing and executing communications and media plans, strategic planning, managing television and radio network relationships, and managing the marketing budget. She worked closely with all NFLP departments to leverage relationships with outside media partners satisfying various companywide initiatives and objectives.

After almost 10 years in sports marketing, Snerson circled back to the executive search industry and in 1999 started MiCa Sports with Michelle Beidner. She continues in Executive Search, working closely with agencies, properties, media, teams and corporate brands throughout the industry.

Snerson holds an MBA in Marketing Management from Baruch College, CUNY prior to which she obtained a BA degree from Brandeis University. Raised in Westchester County, she currently resides in NJ with her husband and 2 children.


Executive Search Consultant

Marisa D’Amico is an Executive Search Consultant at MiCa Sports, having joined the team in May 2018. A sports marketing veteran, Marisa’s successful and storied career spans 25+ years and includes expertise in the areas of corporate consulting, sponsorship negotiation and management, marketing and promotion, program/event creation and execution, hospitality and talent management.

Most recently, Marisa served as Vice President at StarGames, a fully integrated sports marketing, management and entertainment company. While there, she focused on event management featuring the BNP Paribas Showdown, which brought professional tennis back to Madison Square Garden and was the longest running one night event in tennis history. In this role, she liaised with blue chip corporate partners; top ranked current and former tennis world champions; and other celebrities in the sports, entertainment, and fashion arenas. Marisa was also part of the creation and execution of unique figure skating events which included two-time Olympic Medalist and client, Nancy Kerrigan.

Prior to StarGames, Marisa spent 13 years at Octagon, one of the largest sports marketing agencies in the world. She was recruited to head up global sponsorship programming for client MasterCard International. While living both in the U.S. and abroad, Marisa led the Octagon/MasterCard team through numerous award winning campaigns in conjunction with multiple FIFA Soccer World Cups and European Soccer Championships. Throughout her tenure, Marisa was also responsible for the day-to-day management and leverage of iconic legend, PELE, MasterCard’s exclusive global soccer spokesperson for all their offices and member banks around the world. Additionally, Marisa spearheaded the marketing and promotional efforts for MasterCard’s Formula One sponsorship.

Marisa’s extensive professional experience of actually working in sports/entertainment, and hiring, training and managing teams that work day to day in the business, makes her uniquely qualified to deliver the best candidates for MiCa’s A+ client roster. In addition, Marisa brings with her a “Who’s Who” network of top decision-makers with a focus on growing and diversifying MiCa’s client base. Marisa is based in MiCa’s Connecticut office, and works closely with clients and candidates across the U.S. and abroad.

Marisa holds a Bachelor of Arts degree from the American University in Washington, D.C. Born and raised in New York City, she currently resides in Stamford, CT with her husband.


Executive Search Consultant

Chris Sullivan joined MiCa Sports as an Executive Search Consultant in April 2018. Sullivan is an experienced marketing and licensing executive with expertise in building, inspiring and leading teams, creating integrated marketing platforms, business development, overseeing project management and budgets, and guiding innovation and best practices for intellectual property creation and management.

Sullivan spent 6 years with Action Performance Companies where he helped lead the intellectual properties management division of the company in creating partnerships with sports teams and entertainment groups. Under his leadership, Action Performance excelled at merging the worlds of sports and entertainment together while creating millions of dollars in revenue in multi-platform licensing programs.

As Executive Vice President of Victory Management Group, he led a boutique-consulting agency focused on the sports and entertainment and intellectual properties industries. Responsible for leading innovative business development, sponsorship activation, intellectual property management, brand management and client service teams. Clients during his tenure have included Nickelodeon, Warner Bros. and Disney.

Sullivan received his Masters of Science degree in Athletic Administration from St. Thomas University and holds a Bachelor of Science degree from Arizona State University. He currently resides in North Carolina.



For additional information about MiCa Sports, please complete the form below.