New York, NY (June 7, 1999) - MiCa Sports, a new executive search and placement firm dedicated exclusively to servicing the national sports marketing industry, has begun operations and will be headquartered in New York City.

The founding partners of MiCa Sports have designed their organization to concentrate exclusively on sports marketing opportunities, ranging from the arena of corporate sponsorship and promotions to events, public relations, business development, sales, media, product licensing and more.

MiCa Sports has been launched by Michelle Mabel and Caryn Snerson, combining 14 years of experience in sports marketing and personnel recruitment. Mabel's previous employers include PSP Sports Marketing, Momentum Worldwide, and National Football League Properties. Snerson recently departed NFL Properties after six years of service, and earlier worked at Interim Personnel.

MiCa Sports provides a strategic advantage by offering clients first-hand knowledge of the industry. The firm will be a leader amidst the few companies who have attempted to stake their claim to this niche market, by combining the "sports-only" focus with an individualized commitment to the highest levels of expertise and service.

For more information on MiCa Sports and its founders call (212) 684-8778, or visit their web site at www.MICASPORTS.com.

MiCa Sports was founded with the objective of offering specialized recruitment services exclusively within the sports marketing industry. We have direct experience in the industry, and offer the unique advantage of knowing the ins and outs of who's who and what's what in sports. Clients and candidates benefit from this insider's perspective.

Utilizing a fresh approach to recruitment, and a thorough and customized search process, MiCa Sports is a tremendous asset in implementing placement of the highest level of candidates to meet clients' needs. We emphasize the importance of strong client relationships and the highest level of customer service.

With our combined 20+ years of experience in the industry, we have established longstanding relationships that enable us to navigate through our extensive networks of clients and candidates. MiCa Sports provides a one-on-one placement service that taps into these relationships bringing the most qualified candidates to successful organizations.

We look forward to continuing to develop and maintain our relationships and making a positive impact on the future of the sports marketing industry.

Michelle Beidner is a co-founder of MiCa Sports and brings a marketing background through her vast experience within the sports industry. Her core experience includes strategic/corporate consulting, sponsorship negotiation and management; retail sales, licensing and promotion; and on-site event development, execution and hospitality.

Beidner began her sports marketing career at NFL Properties, Inc. (NFLP), working within the Retail Sales and Licensing division. Her responsibilities included managing relationships between sporting goods retailers and fan shops as well as licensees of non-apparel merchandise. While at NFLP she gained valuable experience while developing co-op marketing programs between NFLP retailers, sponsors and licensees.

Her next professional affiliation provided her with significant experience on the agency side when she joined Momentum Worldwide, a strategic consulting firm. As an Account Manager, Beidner consulted for several clients, including AT&T, American Express, General Motors, Outback Steakhouse and Swatch. The majority of her time was spent on Lucent Technologies and the management of their existing corporate partnerships, including the PGA TOUR, NBA, MLS, and PACE Entertainment.

Her growing interest in client representation led Beidner to her most recent position of Account Manager at PSP Sports, where she managed the Century 21 Real Estate Organization and the United States Postal Service accounts. While at PSP, Beidner created multiple retail sports promotions for her clients, but focused mainly on the development of Century 21's millennium/baseball-themed marketing program for the 1999 Major League Baseball (MLB) season. She was also a key player in the negotiations of Century 21's corporate sponsorship of MLB and 14 Member Clubs.

Beidner holds a Bachelor of Science degree from the University of Maryland at College Park. Born and raised in the suburbs of Philadelphia, she now resides back in PA with her husband and 2 children.

Caryn Snerson is a co-founder of MiCa Sports and gained extensive marketing and management experience in the sports industry. Her core experience includes strategic planning, media and communications planning and implementation, contract negotiation, management, retail promotion advertising and the development of strategic marketing tools.

Snerson began her career at Interim Personnel where she gained invaluable experience managing a branch office that conducted temporary and permanent placements in the local corporate environment. Her primary responsibilities included comprehensive candidate interviewing, managing current accounts, day-to-day office management and contract negotiation. She worked closely with clients to fully understand their corporate structure and environment, as well as their needs and expectations for potential candidates and new employees.

Snerson then invested her management skills in NFL Properties, Inc. (NFLP), where her sports marketing career officially began. Working in the Marketing division as senior marketing manager, her responsibilities included developing and executing communications and media plans, contributing to the development of company business plans, managing TV and Radio network relationships, and managing the marketing budget. She worked closely with all NFLP departments to leverage relationships with outside media partners satisfying various companywide initiatives and objectives.

Snerson holds an MBA in Marketing Management from Baruch College, CUNY prior to which she obtained a BA degree from Brandeis University. Raised in Westchester County, she currently resides in NJ with her husband and 2 children.